Brand Communications Manager

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Ready to bring passion into your career?

A global leading skincare and make-up company, Clarins Group is the embodiment of a committed family history, with a fierce passion for innovation and spirit of independence. Its raison d’être is "making life more beautiful, passing on a more beautiful planet".

Operating in more than 150 countries, we are now the number one skincare company in Europe and are accelerating our development on all other continents, particularly in Asia and the Americas.

Because our 8,000 talents are unique, we are committed to promoting diversity in all its forms.

Do you want to help write the next chapter of our story? 

Key Figures and Business Metrics:

Audience reach targets / KPIs: Brand Lift, Reach, CTR, ROAS, EMV, Engagement, Follower Growth

Commercial touchpoints influenced: national retail counters, E‑commerce, LINE shop, digital channels, media partnerships.

Mission 1: Communication Strategy Planning & Execution

• Develop the annual brand communication plan and oversee cross-functional execution across PR, social media, advertising, influencers, and events.
• Design market-optimized strategies for Japan based on global brand guidelines.
• Plan integrated 360° communication for product launches and campaigns (Earned + Owned + Paid).

Mission 2: Paid Media & Digital Strategy

• Create advertising strategies that balance brand communication objectives with product sales maximization in full funnel to boost new customer recruitment in both on & off line.
• Lead media planning, creative brief development, and agency direction.
• Conduct performance analysis (Brand Lift, CTR, Reach, ROAS, etc.), report to APAC counter parts and run PDCA cycles.
• Plan Paid–Organic synergies aligned with SNS content.

Mission 3: PR & Media Relations (Primary responsibility: PR Manager)

• Build and maintain long-term relationships with beauty and luxury media.
• Plan and manage press releases, media caravans, product presentations, and interviews.
• Design Paid PR initiatives (digital native article partnerships, magazine collaborations) and measure their effectiveness.
• Select influencers/KOLs who fit the brand, build medium- to long-term relationships, manage seeding, and measure impact.

Mission 4: Social Media & Influencer Strategy (Primary execution: Assistant Communications Manager)

• Plan, operate, and direct content for official Instagram, LINE, Facebook, and X accounts.
• Design SNS campaigns and track KPIs (EMV, Engagement, Follower Growth, etc.).
• Ensure tone & manner alignment with global communications.

Mission 5: Brand Experience & Events (Future scope)

• Conceptualize and produce media- and KOL-facing events (both physical and digital).
• Provide high-quality creative direction that embodies the brand DNA.

Mission 6: Global Collaboration & Reporting

• Prepare monthly reports for HQ/APAC and share campaign outcomes.
• Propose and execute localization of global brand campaigns.
• Drive media strategy and asset usage in line with HQ directives.

Mission 6: Budget Governance Responsibilities

• annual budget build and proposal; monthly/quarterly spend tracking and reforecasting; ROI and ROAS reporting to HQ/APAC; ensuring spend compliance with corporate procurement and contracting policies.

Mission 7: Team Management

• Set goals, evaluate, and develop 1 PR Manager,1 Communications Assistant Manager and 1 Communication Associate.
• Implement team workflows and project management processes.
• Promote cross-functional collaboration with Marketing, E‑commerce, CRM, Retail, and other teams.
• Support skill development and maintain team motivation.

Candidate Profile

Education/Degree or equivalent:  

• Bachelor’s degree

Background including total years of experience:

• 10 years of relevant experience in brand communications, Media, digital marketing or agency-side account management.
• Proven experience managing integrated Earned/Owned/Paid campaigns, leading cross functional projects, and working with HQ/regional stakeholders.
• Experience in beauty, luxury, or FMCG preferred

Soft and Leadership Skills :

• Excellent beauty sensibility — a refined aesthetic judgement and up‑to‑date understanding of beauty trends, product textures, visual storytelling, and consumer preferences in the beauty/luxury space.
• Excellent stakeholder management: ability to collaborate with HQ, APAC, internal teams (Marketing, E‑commerce, Retail, CRM) and external agencies.
• Team leadership: coaching, objective setting, performance management, and talent development.
• Strong project management and organizational skills; able to prioritize and manage multiple campaigns simultaneously.
• Creative problem solving, resilience, and ability to work in a fast‑paced environment.
• High standards of professionalism, cultural sensitivity, and brand stewardship.

Technical Skills:  

• Proven experience in media planning and buying processes, plus agency briefings and vendor management.
• Data driven: familiarity with performance metrics (Brand Lift, CTR, Reach, ROAS), basic analytics and dashboarding tools (GA4, Meta Ads Manager, etc.).
• Social media management platforms and scheduling tools and social listening/measurement tools.
• Influencer management platforms and EMV calculation familiarity.
• Strong copywriting and creative brief development skills; experience with content production workflows (photo/video).
• Budget planning and financial tracking skills (Excel fluency; experience with budgeting tools).
• Basic knowledge of SEO, SEA and CRM/retention marketing is an advantage.

Languages:

• Japanese: Native
• English: Business proficiency (required) — able to present to HQ/APAC and lead cross regional discussions.

If you have a curious mind, a thirst to go further and the drive to boldly take on new challenges, join us.

About Clarins Group

A B-Corp certified global leading skincare and make-up company, Clarins group is the embodiment of a committed family history, with a fie&rce passion for innovation and spirit of independence. Our purpose "making life more beautiful, passing on a more beautiful planet," is a core commitment outlined in our by-laws.

Operating in more than 150 countries thanks to our 8,000 employees worldwide, we are now the number one skincare company in Europe and are accelerating our development on all other continents, particularly in Asia and the Americas.

In line with our dual CSR mission of ‘Caring for people, caring for the planet’ we take pride in offering a rewarding yet challenging work environment where everyone can thrive.

This culture allowed us to achieve the certification of Forbes' World’s Best Employers 2024 and Forbes' World’s Best Employers 2024.

To learn more about our group and our commitments to people, visit www.groupeclarins.com.

Equal opportunity employer

We believe in making life more beautiful for our employees and our customers.

Inclusion and diversity are firmly grounded in our core values. We strive to achieve inclusiveness, and we foster an equal-opportunity culture where everyone can reach their full potential and do their best

work.

We welcome applications from all backgrounds and are a member of the ILO (International Labor Organization) and the Employers Network for Equity and Inclusion (ENEI).