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Clarins Group is a trusted French family-owned company, a leader in skincare and make-up, operating in more than 150 countries.

We are looking for a Marketing Manager - Agents, APAC, based in Singapore.  

The Marketing Manager is the brand custodian and marketing strategist for the 11 APAC Agent markets, responsible for translating the Regional Marketing strategy into locally relevant, consumer-centric plans that drive sustainable brand equity, sell-out growth, and market share gains. 

The role reports to and partners closely with the Associate Director, Commercial to ensure that marketing investment fuels commercial performance and that every market activation reinforces the Clarins brand at every touchpoint.

The core challenge is to operate effectively across markets of very different sizes, maturities, and consumer profiles. From established Priority 1 and 2 markets such as Thailand, India, Vietnam and Indonesia where scale and/or sophistication require deep strategic thinking, to smaller Priority 3 markets, where agility and efficiency are essential.

Overall Mandate

• Build the Clarins brand across the 11 APAC Agent territories through consumer-centric, locally relevant marketing strategies.
• Drive sell-out growth, ranking and market share gains, supporting the delivery of Net Invoicing and EBITDA budgets.
• Translate the Regional Marketing strategy into actionable, glocalized plans adapted to each market's specificities.
• Guide and optimize Agents' A&P investments to maximize brand impact and ROI.
• Develop a deep understanding of each market's trade environment and end-consumers.

Key Responsibilities

1. Overall Management

• Partner closely with the Associate Director, Commercial to lead the sustainable and profitable development of the Clarins brand across the Agent markets.
• Fine-tune marketing strategies to meet the objectives and ambitions defined for Priority 1 and 2 markets.
• Travel regularly to markets to deepen understanding of trade dynamics, consumer behavior and Agent capabilities.
• Continuously assess and document each market's situation, needs and opportunities.
• Build seamless, trust-based partnerships with Agent marketing teams and key executives.

2. Brand & Marketing Strategy

• Lead the dialogue with the Associate Director, Commercial and Regional Marketing to shape localized brand-building strategies for key markets.
• Guide and co-develop with Agents the implementation of glocalized marketing strategies, properly segmented by consumer group, product assortment and distribution channels.
• Strengthen the brand's strategic pillars in markets: Anti-Ageing (Precious, Double Serum, Extra-Firming), Brightening, Body and Makeup through targeted activations and assortment strategies.
• Support markets across their full marketing agenda in Skincare, Makeup and Spa: forecast reviews, asset sharing, best-practice exchange, launch planning and allocation of resources.
• Evaluate 360° marketing campaigns jointly with markets to identify learnings, areas for improvement and future growth opportunities.

3. Digital, Media & CRM

• Work closely with Associate Director, Commercial and SEA Shared Services Media team to define and implement the social media and media investment strategy across the Agent markets.
• Work closely with Associate Director, Commercial and SEA Shared Services Ecommerce team to identify e-retail opportunities and support Agents in deploying brand.com and retailer.com initiatives.
• Work closely with Associate Director, Commercial and SEA Shared Services CRM team to ensure CRM activations and corresponding KPIs are embedded in market marketing plans (new customer recruitment, second purchase, retention of existing customers, repeat purchase, customer re-activation, ATV, IPT, …).

4. A&P Management

• Work closely with Agents to optimize A&P funds generated from sell-in, ensuring disciplined allocation and ROI tracking.
• Track A&P, CAPEX, productivity per door and per BC, sales per line quarterly.
• Control over-expenditure and monitor Marketing Contribution allocation according to our business priorities.
• Ensure consistent retail pricing strategy across markets versus local competitors and within Clarins APAC guidelines (bi-annual review).

5. Store Projects & Visibility

• Partner with the Associate Director, Commercial and the APAC Architecture and Visual Merchandising teams to lead offline visibility projects.
• Ensure boutique / counter / Spa projects (openings, renovations, refits, VM updates) are executed on time and that the brand is impeccably represented in space, location and design.

6. Supply Chain

• Participate actively in S&OP meetings: monitor fill rate, SFD ratio, forecast accuracy and adapt marketing plans to supply realities.
• Assist the Associate Director, Commercial in monitoring inventory at market level on a monthly basis, and support Agents in adapting purchase plans and forecasts accordingly.

7. Cross-Functional Coordination

• Ensure clear, consistent communication and alignment with internal stakeholders:

• SEA Shared Services controlling, e-commerce, media and CRM.
• Within APAC Regional teams: Supply Chain, Marketing, Digital, Training, Architecture & Visual Merchandising, Digital, …

8. Performance Monitoring

• Track sell-out performance of key franchises (Anti-Ageing, Brightening, Body, Makeup) and identify optimization opportunities.
• Conduct counter visits and participate in key business reviews to monitor performance, brand execution and improvement areas.
• Contribute to the consolidated monthly performance reporting for Top Management.

9. Events & Communication

• Coordinate the invitation of our Priority 1 and 2 Agents to the Clarins international seminar to align on the following year's strategy.
• Coordinate the organization of local PR events involving brand representatives with our International PR team.

You Have:

Education

• Bachelor's degree in business or marketing is required.
• Master's degree in Marketing, Business, or related field preferred.

Experience

• Minimum 5 years of marketing experience in the beauty, luxury or premium FMCG industry.
• Proven track record in brand management and 360° marketing execution, ideally across multiple APAC markets.
• Experience working with distributor markets is a strong advantage.
• Solid understanding of digital marketing, social media, e-commerce and CRM.
• Exposure to skincare and/or makeup categories is highly valued.

Technical Skills

• Strong marketing fundamentals: brand strategy, consumer insights, product launch, media planning and campaign evaluation.
• Financial acumen: forecasting, budgeting, pricing, A&P management, ROI analysis.
• Advanced proficiency in MS Office Suite (Word, Excel, PowerPoint in particular).
• Comfort with marketing analytics, CRM dashboards and reporting tools.

We Have:

• Over 72 years of expertise in beauty and spa, with the Clarins and myBlend brands
• Unique products and innovative services
• A commitment to Social & Environmental Responsibility embedded in our raison d’être
• A caring and inclusive corporate culture
• Development and training opportunities
• Attractive compensation and benefits
• A flexible work environment, with up to 1 day of remote working per week

If you have a curious mind, a thirst to go further, and the drive to boldly take on new challenges, join us.

About Clarins Group

A B-Corp certified global leading skincare and make-up company, Clarins group is the embodiment of a committed family history, with a fierce passion for innovation and spirit of independence. Our purpose "making life more beautiful, passing on a more beautiful planet," is a core commitment outlined in our by-laws.

Operating in more than 150 countries thanks to our 8,000 employees worldwide, we are now the number one skincare company in Europe and are accelerating our development on all other continents, particularly in Asia and the Americas.

In line with our dual CSR mission of ‘Caring for people, caring for the planet’ we take pride in offering a rewarding yet challenging work environment where everyone can thrive.

This culture allowed us to achieve the certification of Forbes' World’s Best Employers 2024, Forbes' World’s Best Employers 2024 for Women.

To learn more about our group and our commitments to people, visit www.groupeclarins.com.

Equal opportunity employer

We believe in making life more beautiful for our employees and our customers.

Inclusion and diversity are firmly grounded in our core values. We strive to achieve inclusiveness, and we foster an equal-opportunity culture where everyone can reach their full potential and do their best

work.

We welcome applications from all backgrounds and are a member of the ILO (International Labor Organization) and the Employers Network for Equity and Inclusion (ENEI).