Seoul, KR, 06021
As MARKETING MANAGER, you will lead the strategic direction, development, and execution of brand marketing plans for Clarins in Korea. You will play a pivotal role in building brand equity, accelerating consumer engagement, and delivering business growth across skincare, make-up, body categories.
What you’ll do:
Marketing Strategy & Brand Leadership
- Define and lead the 360° marketing strategy, integrating brand positioning, category growth, and go-to-market plans.
- Drive alignment with global and regional brand strategies while adapting to local market insights and consumer behavior.
- Lead annual brand plans, A&P budgeting, and calendar execution across all key launches and initiatives.
Consumer Engagement & 360 Campaigns
- Develop and oversee integrated marketing campaigns across media, CRM, e-commerce, retail, and PR to create cohesive consumer experiences.
- Partner with internal teams (Digital, CRM, Retail, VM) to amplify campaigns across all channels and touchpoints.
- Champion a digital-first mindset, incorporating data, social listening, and influencer marketing into campaign strategies.
Innovation & Product Launch Excellence
- Lead the local product marketing roadmap, including forecasting, pricing, go-to-market strategies, and sell-in/sell-out support.
- Manage cross-functional launch teams to ensure flawless execution, timely readiness, and strong market impact.
Consumer & Market Insights
- Analyze category trends, competitive intelligence, and consumer insights to inform strategic planning and identify white space opportunities.
- Lead consumer research projects and distill findings into actionable business plans.
Team Leadership & Stakeholder Management
- Lead and develop a high-performing marketing team, fostering creativity, accountability, and collaboration.
- Work closely with regional and global stakeholders to influence product pipelines, communication strategies, and retail concepts.
- Serve as the voice of the brand internally and externally, maintaining consistency and excellence in brand execution.
What you have:
- Experience & Education: 13+ years of progressive experience in brand marketing, preferably in beauty, luxury, or FMCG industries; Bachelor’s or Master’s degree in Marketing, Business, or related field.
- Strategic Vision: Strong ability to translate brand purpose and business goals into integrated marketing strategies.
- Consumer-Centric Mindset: Deep understanding of consumer behavior, segmentation, and media consumption trends.
- Execution Excellence: Track record of delivering impactful 360 campaigns, managing budgets, and driving ROI.
- Leadership & Collaboration: Inspirational leader who can drive performance and collaborate across cross-functional teams.
- Communication Skills: Excellent written and verbal communication; ability to influence and present to senior stakeholders.
- Language: Fluent in English and in Korean
We have:
- Close to 70 years of expertise in beauty and spa, with the Clarins and myBlend brands
- Unique products and innovative services
- A commitment to Social & Environmental Responsibility embedded in our raison d'être
- A caring and inclusive corporate culture
- Development and training opportunities
- Attractive compensation and benefits
- A flexible work environment, with up to 1 day of remote working per week
If you have a curious mind, a thirst to go further and the drive to boldly take on new challenges, join us.
At Clarins Group, we believe in making life more beautiful for our employees and our customers. Inclusion and diversity are firmly grounded in our core values, which are part of our DNA. We strive to achieve inclusiveness and we foster an equal-opportunity culture where everyone can reach their full potential and do their best work. We welcome applications from all backgrounds.
To learn more about our group and our commitments to people and the planet, visit www.groupeclarins.com.