Trade Marketing Manager

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Ready to bring passion into your career?

A global leading skincare and make-up company, Clarins Group is the embodiment of a committed family history, with a fierce passion for innovation and spirit of independence. Its raison d’être is "making life more beautiful, passing on a more beautiful planet".

Operating in more than 150 countries, we are now the number one skincare company in Europe and are accelerating our development on all other continents, particularly in Asia and the Americas.

Because our 8,000 talents are unique, we are committed to promoting diversity in all its forms.

Do you want to help write the next chapter of our story? 

Planning & Implementation: 
•    Develop (together with the Marketing Manager) and implement trade marketing strategies, animation and promotional plans to support sales growth and brand objectives.
•    Brand Activation: Implement and Manage the execution of in-store and online marketing campaigns, including promotional events, promotional animations, product launches, and seasonal activations across retail outlets.
•    Retailer Relations: Build and maintain relationships with retail partners and key accounts, collaborating to ensure optimal brand visibility and alignment with promotional calendars.
•    Responsible for building a strong Top door Trade plan/calendar for specific selected doors and follow up on results.
•    Responsible for In-store events Planning and Execution.
•    Market Analysis: Conduct regular market analysis to understand consumer behaviour, competitive landscape, and emerging trends in the luxury cosmetics sector.
•    Conduct regular store visits to monitor brand activity versus competitor, roll out of marketing campaigns and to understand top doors.
Merchandising Team 
•    Manage visual merchandising team to ensure that brand image is reflected in store
•    Merchandising excellence: Oversee the development and deployment of point-of-sale (POS) materials, displays, and brand visuals to ensure consistent luxury branding across locations.
•    Negotiate for best possible space in all stores and online.
•    Ensure all in store merchandising are aligned to the marketing objectives.
•    Manage in-store eventing and animation strategy ensuring proper execution by team.
Budget Management: 
•    Monitor and manage trade marketing budgets, ensuring effective allocation and ROI on campaigns and activations.
•    Attend demand review meetings and assist Planning Team with EOL and Franchise Discontinuations.
•    Reviews P and L on a monthly basis with the marketing & brand team and manage trade budget lines.
•    Planning and monitoring of budget for GWP's, Displayers, POS and VM material (e.g. glorifiers).
•    Responsible for giving valid forecast inputs ensure forecast is aligned with trade plan focus.
•    Review product pricing strategies to ensure positioning and competitiveness is maintained.
Performance Tracking: 
•    Measure, analyse and report on the performance of trade marketing activities, providing insights and recommendations for continuous improvement.
•    Manage all required reporting to Regional Marketing Integrator, Merchandising Integrator and Regional Digital Integrator.
•    Work on store projects as identified by the marketing, leadership and retailer team ensuring effective execution and management of the projects.

Competencies:

• Fully Computer Literate
• Planning, organizational and strong project management skills
• Presenting and Communication
• Delivering results and meeting customer expectations
• Adapting and Responding to Change
• Persuading and influencing
• Analysing
• Planning and organising
• Leadership
• Problem-solving
• Networking

SKILLS

• Strong understanding of Brand Management and marketing concepts
• Attention to detail
• Proactivity, adaptability & flexibility
• Pro-active problem-solving
• Strong interpersonal skills
• Negotiation skills
• Communication skills
• Business/Commercial acumen
• Stakeholder management

MINIMUM REQUIREMENTS/QUALIFICATIONS

• South African Citizen
• Business/Marketing degree
• 3 years relevant experience in the cosmetics/luxury brands retail industry an advantage
• Strong understanding of the South African retail landscape and luxury cosmetics market.
• Exceptional project management and organizational skills, with attention to detail.
• Excellent interpersonal skills, able to build strong relationships with internal and external stakeholders.
• Analytical mindset, with the ability to interpret data and derive actionable insights.

If you have a curious mind, a thirst to go further and the drive to boldly take on new challenges, join us.

At Clarins Group, we believe in making life more beautiful for our employees and our customers. Inclusion and diversity are firmly grounded in our core values, which are part of our DNA. We strive to achieve inclusiveness and we foster an equal-opportunity culture where everyone can reach their full potential and do their best work. We welcome applications from all backgrounds. 

To learn more about our group and our commitments to people and the planet, visit www.groupeclarins.com