Social Media Specialist

In line with GC MENA Marketing strategy, the Communication Marketing Executive reports to and works closely with the Marketing Manager Working with the different internal and external entities, the Communication Marketing Executive assists in the implementation and management of the local marketing campaigns designed to increase brand awareness, image and sales.

The Communication Marketing Executive will be responsible for managing, developing and driving the Brand’s positioning in the market, particularly in the area of owned, earned & paid Brand Media; social media; PR and Influencer relations.

To achieve success in this role, the Communications Marketing Executive will be responsible for the management of multiple agencies: Creative, Social, Digital and Influencer Agencies, as well as being accountable for branding / influencers budget.  

PR & Influencers

• Foster strong and credible relationships with influencers and media teams to enhance brand awareness and support.
• Lead the brand’s Influencer Marketing Strategy, defining event strategies, secured media opportunities, and paid partnerships while managing budgets and campaign performance. - Conceptualize, plan, and execute brand events.
• Build and expand a diverse digital media network to drive the brand strategy and maximize brand exposure.
• Handle media inquiries, including promo and product briefs.
• Ensure timely and strategic product seeding to designated influencers and media partners in alignment with the marketing schedule.
• Oversee the PR strategy for each campaign in accordance with the marketing calendar.
• Manage the Influencer Agency responsible for identifying and securing influencers.
• Supervise the Creative Agency to ensure content creation aligns with business objectives.
• Monitor and report on the success of influencer and PR campaigns, tracking key performance indicators.
• Strengthen the local content creation strategy by adapting influencer-generated content for use on Clarins’ owned platforms. 

Social Media:

• Oversee the management of Clarins’ owned social media platforms, including Instagram, Facebook, YouTube, and TikTok.
• Develop and execute a locally relevant content, ensuring consistent brand messaging and positioning across all owned channels.
• Devlope and Implement a yearly dedcared and clear plaining approach for each platform, aligning with business objectives and brand positioning goals.
• Manage Social Media and Creative Agencies to ensure business and creative goals are met.
• Plan and oversee social media content, following global guidelines, and ensure all posts on owned platforms are well-executed.
• Work with internal teams (e-commerce, Retail, and sales) to grow the Clarins brand and create content based on marketing plans, digital campaigns, and Retail sales promotions.
• Increase engagemnt / followers across all platforms.

Brand Media:

• Develop and implement the paid media plan aligning wth brand stratgey and strengthen the brand’s market position.
• Plan and execute s.media marketing campaigns across various channels, ensuring all content aligns with the brand’s identity.
• Brainstorm innovative ideas to enhance brand awareness and growth.
• Create and adapt global brand content to ensure relevance for the local market.
• Oversee the Creative Agency in developing all creative assets.
• Collbrate with the Digital Agency to ensure the effective execution of paid digital media plans.
• Stay updated on digital marketing and social media trends, with a strong focus on consumer experience.
• Monitor, analyze, and report on key performance metrics for brand media activities, evaluating success against set goals.

Budget:

• Manage the Domestic Media and PR budgets, including strategic execution, billing, and expense approvals.
• Oversee the free goods budget, ensuring product orders align with P&L guidelines.
• Monitor the PR Seeding allocated budget. 

Requirements:

• 3 or more years of social media and brand media experience. 
• Ability to manage and support multiple agencies to deliver brand media campaigns, influencer campaigns and social media campaigns on target within due date, budget and according to scope and requirements, while ensuring quality and alignment to brand identity.
• Ability to proactively and consistently drive to meet expected turnaround times and able to work in a pressurized deadline driven environment when required
• Effective and exceptional time management and organizational skills.
• Well-developed planned-thinking skills, with the ability to inspire and lead others in a highly collaborative environment.
• Be a champion for best practices across digital channels and media formats.
• Minimum 2 years’ experience in PR. 
  
  Personal Skills/Attributes
• Dynamic, dedicated, driven and ambitious and self-motivated with naturally high energy levels INTERNAL USE
• Outgoing, enthusiastic and very much a people’s person - Exceptional attention to detail with strong creativity skills
• Deadline driven - ability to prioritise and plan effectively, good with structured delegation, multi-tasking and exceptional organisational skills
• Knowledge of trends in beauty industry, media, region lifestyle and PR. 

If you have a curious mind, a thirst to go further and the drive to boldly take on new challenges, join us.

About Clarins Group

A B-Corp certified global leading skincare and make-up company, Clarins group is the embodiment of a committed family history, with a fie&rce passion for innovation and spirit of independence. Our purpose "making life more beautiful, passing on a more beautiful planet," is a core commitment outlined in our by-laws.

Operating in more than 150 countries thanks to our 8,000 employees worldwide, we are now the number one skincare company in Europe and are accelerating our development on all other continents, particularly in Asia and the Americas.

In line with our dual CSR mission of ‘Caring for people, caring for the planet’ we take pride in offering a rewarding yet challenging work environment where everyone can thrive.

This culture allowed us to achieve the certification of Forbes' World’s Best Employers 2024 and Forbes' World’s Best Employers 2024.

To learn more about our group and our commitments to people, visit www.groupeclarins.com.

Equal opportunity employer

We believe in making life more beautiful for our employees and our customers.

Inclusion and diversity are firmly grounded in our core values. We strive to achieve inclusiveness, and we foster an equal-opportunity culture where everyone can reach their full potential and do their best work.

We welcome applications from all backgrounds and are a member of the ILO (International Labor Organization) and the Employers Network for Equity and Inclusion (ENEI).