Area Manager - Western Cape

​

Ready to bring passion into your career?

A global leading skincare and make-up company, Clarins Group is the embodiment of a committed family history, with a fierce passion for innovation and spirit of independence. Its raison d’être is "making life more beautiful, passing on a more beautiful planet".

Operating in more than 150 countries, we are now the number one skincare company in Europe and are accelerating our development on all other continents, particularly in Asia and the Americas.

Because our 8,000 talents are unique, we are committed to promoting diversity in all its forms.

Do you want to help write the next chapter of our story? 

Core Responsibilities

1. Territory & Strategic Management

• Design and optimize call cycles using Skynamo and other CRM tools to maximize coverage and conversion.
• Develop annual and quarterly territory growth strategies (competitor analysis, opportunity forecasting).
• Benchmark area and cross-area performance; allocate resources to prioritize high-impact stores .

2. Advanced People Leadership

• Lead, coach and develop Beauty Coaches across the territory; oversee recruitment, onboarding, performance reviews, succession planning and career development.
• Schedule and manage staffing requirements
• Develop and implement training programs to enhance Beauty Coach  skills and career progression.
• Partner with HR/IR on performance management, disciplinary actions and retention strategies; deliver mid-year and year-end reviews with development plans.

3. Strategic Sales Management

• Own targets and sales responsibility: drive revenue growth and profitability while managing returns and stock.
• Use analytics (Re-Cap, Weekly Files, CRM insights) to forecast trends and create actionable performance plans.
• Negotiate merchandising expansions, in-store Second Point Of Sale  and strategic partnerships to exceed targets.
• Lead weekly/monthly performance reporting and audits; implement corrective actions where required.

4. Marketing Plan Execution & Events

• Execute national and regional marketing plans, including new product launches and in-store activations.
• Identify and coordinate event opportunities (product demos, pop-ups, Make Overs) to drive footfall and new customer acquisition.
• Measure event ROI and integrate learnings into territory planning in collaboration with Trade Marketing Manager.

5. Stakeholder & Market Leadership

• Build and maintain retail relationships; lead joint business reviews and negotiate shared growth initiatives.
• Monitor competitor activity and market trends; deliver strategic insights to mitigate threats and seize opportunities.
• Lead cross-functional action plans with Analytics, Training, Trade OPS and Marketing to resolve issues and implement initiatives.

6. Stock, Supply Chain & Merchandising Optimization

• Enforce stock protocols: promotional allocations, damages, credits/returns and counters and drawers organization.
• Collaborate with Supply Chain to prevent OOS  and improve replenishment cycles.
• Ensure best-in-class merchandising and visual standards across all doors; deliver merchandising training and compliance audits.

7. Finance, ROI & Resource Management

• Manage territory budgets and expense allocations (cell, petrol, events); forecast and control financial variances.
• Track promotion/event ROI and adjust investment to maximize profitability and acquisition.

8. Process, Compliance & Risk Governance

• Ensure compliance with Occupational Health & Safety Policy, company policies and legislative requirements.
• Drive risk mitigation, ensure data integrity in reporting and own ad-hoc executive reporting and special projects.

Key Performance Indicators (KPIs)

• Sell-out target achievement :  monthly/annual YoY growth.
• Territory coverage:  call cycle compliance
• Team performance: Beauty Coach KPI attainment
• Merchandising standards: visual/standards compliance.
• Marketing & events: on-time launches; ROI on promotions/events.
• Financials: Budget adherence
• Strategic outcomes: highest growth YoY in top 10 and BC stores ; actionable insights drive in generic  doors.

Skills & Experience Required

• 5–8+ years in retail sales with progressive responsibility; 3+ years in managerial role.
• Proven strategic sales leadership with targets and sales  accountability.
• Advanced skills in negotiation, data analytics, reporting and executive communication.
• Deep knowledge of the beauty/cosmetic industry, merchandising and marketing execution.
• Matric certificate required; degree in Business, Marketing or related field preferred.

Preferred

• Experience in cosmetics trend forecasting, large-scale event management and territory leadership.
• Familiarity with retail CRM/trade systems  (Skynamo or equivalent), SAP basics and advanced Excel/BI tools.

Personal Attributes

• Strategic and visionary with strong commercial acumen.
• Highly resourceful and proactive problem-solver.
• Exceptional people leader: emotionally intelligent, coaching-oriented and performance-driven.
• Comfortable engaging with senior retail stakeholders and influencing cross-functional teams.

Working Conditions & Travel

• Regular travel across assigned geographical area, flexible hours including weekends for events and launches.
• Hybrid field/office role with significant time in-store and in-market.

Equal Opportunity & Brand Expectations

• Uphold and model Clarins’ brand standards, image, and customer experience expectations.
• Commit to diversity, equity and inclusive leadership practices.

Application Details

• Include updated CV, cover letter outlining strategic achievements (team development, marketing execution), and two references.

If you have a curious mind, a thirst to go further and the drive to boldly take on new challenges, join us.

About Clarins Group

A B-Corp certified global leading skincare and make-up company, Clarins group is the embodiment of a committed family history, with a fie&rce passion for innovation and spirit of independence. Our purpose "making life more beautiful, passing on a more beautiful planet," is a core commitment outlined in our by-laws.

Operating in more than 150 countries thanks to our 8,000 employees worldwide, we are now the number one skincare company in Europe and are accelerating our development on all other continents, particularly in Asia and the Americas.

In line with our dual CSR mission of ‘Caring for people, caring for the planet’ we take pride in offering a rewarding yet challenging work environment where everyone can thrive.

This culture allowed us to achieve the certification of Forbes' World’s Best Employers 2024 and Forbes' World’s Best Employers 2024.

To learn more about our group and our commitments to people, visit www.groupeclarins.com.

Equal opportunity employer

We believe in making life more beautiful for our employees and our customers.

Inclusion and diversity are firmly grounded in our core values. We strive to achieve inclusiveness, and we foster an equal-opportunity culture where everyone can reach their full potential and do their best

work.

We welcome applications from all backgrounds and are a member of the ILO (International Labor Organization) and the Employers Network for Equity and Inclusion (ENEI).